Sterling Silver vs Gold Vermeil: Which Should You Choose?

When it comes to jewellery, one of the most common questions we hear at Licensed To Charm is: should I choose sterling silver or gold vermeil? Both are beautiful, durable, and perfect for everyday wear, but each has its own charm.

In this guide, we’ll walk you through the differences — and showcase how our favourite collections, from Miffy to Moomins to Frida Kahlo, shine in both finishes.

What is Sterling Silver?

Sterling silver is a classic jewellery material made from 92.5% pure silver, known for its bright, timeless finish. It’s perfect for everyday wear and ideal if you love a clean, versatile look.

• Miffy Sterling Silver Rings – from the playful Miffy Rabbit Ring to classic signet-style designs, these pieces are everyday favourites.

• Moomins Little My Charms – detailed sterling silver charms that bring your bracelet to life.

• Frida Kahlo Skull Necklaces – bold statement pieces in shining silver.

What is Gold Vermeil?

Gold vermeil offers the luxury look of solid gold at a fraction of the price. It’s created by coating sterling silver with a thick layer of 18ct gold, making it both high-quality and long-lasting.

• Miffy Gold Vermeil Earrings – from dainty studs to bold hoop earrings.

• Moomins Gold Vermeil Bracelets – elegant charm bracelets with a warm golden glow.

• Frida Kahlo Gold Vermeil Necklaces – striking pendants inspired by Frida’s vibrant art.

Rings, Necklaces, Earrings & Bracelets: Which Finish Suits You?

• Rings for Women → Sterling silver signet rings are durable for everyday wear, while gold vermeil adds a luxe twist for special occasions.

• Necklaces → Gold vermeil chain necklaces offer warmth and glamour; sterling silver pendants, like our Frida Kahlo designs, are timeless classics.

• Earrings → Silver earrings give a versatile shine, while gold earrings — especially hoops and studs — bring a touch of luxury.

• Bracelets → From silver charm bracelets to gold friendship bracelets, both metals make thoughtful, unique jewellery gifts.

Which Should You Choose?

• Choose Sterling Silver if you want versatile, affordable jewellery that never goes out of style.

• Choose Gold Vermeil if you love the look of gold but still want the durability and value of silver.

Both materials are handmade in the UK, crafted with care using sustainable sterling silver, and officially licensed across our collections — whether it’s the playfulness of Miffy, the nostalgia of the Moomins, or the artistry of Frida Kahlo.

Whatever you choose, you’ll find rings, necklaces, earrings, bracelets and charms that tell a story and make unforgettable gifts.

With love,
Maggie & the Licensed To Charm Team