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STEP INTO THE WHIMSICAL WORLD

OF

VALLEY

Your own history umbrella

create your own story with our
collectable Moomin charms

In the enchanting world of Moominvalley, each character and moment tells a unique tale. Our Moomin Charm Collection is designed to bring these stories to life, capturing the essence of Tove Jansson’s beloved characters in beautifully handcrafted charms. From Snufkin’s adventurous spirit to Little My’s playful mischief, each charm is a piece of the magical world we all cherish. Begin your journey by choosing a charm that speaks to you, and build your collection as you uncover more delightful moments from Moominvalley.

START YOUR COLLECTION TODAY

COLLECTION STORY

THE MAGIC OF MOOMINVALLEY

In the enchanting world of Moominvalley, each character and moment tells a unique tale. Our Moomin Charm Collection is designed to bring these stories to life, capturing the essence of Tove Jansson’s beloved characters in beautifully handcrafted charms. From Snufkin’s adventurous spirit to Little My’s playful mischief, each charm is a piece of the magical world we all cherish. Begin your journey by choosing a charm that speaks to you, and build your collection as you uncover more delightful moments from Moominvalley.

Sterling silver Moomin Sailing Boat Charm with clip-on clasp, featuring Moomintroll and Snorkmaiden sitting together in a boat.
Handmade Anchor Bob charm in recycled sterling silver, showing Bob’s unique features and seated pose on an anchor

Moomin Sailing Boat Charm (Sterling Silver)

Regular price £39.00
Sterling silver Moomin Moomintroll Charm with clip-on clasp, featuring Moomintroll’s iconic features
Moomin Moomintroll Charm (Sterling Silver)

Moomin Moomintroll Charm (Sterling Silver)

Regular price £39.00
Moomin Little My Charm (Sterling Silver)
Moomin Little My Charm (Sterling Silver)

Moomin Little My Charm (Sterling Silver)

Regular price £45.00
Sterling silver Snorkmaiden charm with clip-on clasp from Moomin collection
Handmade Snorkmaiden charm in recycled sterling silver, capturing Snorkmaiden’s playful elegance and caring personality.

Moomin Snorkmaiden Charm (Sterling Silver)

Regular price £39.00
Moomin Snufkin Hat Charm (Sterling Silver)
Moomin Snufkin Hat Charm (Sterling Silver)

Moomin Snufkin Hat Charm (Sterling Silver)

Regular price £39.00
Sterling silver Moomin Hattifatteners In a Cup Charm with clip-on clasp, featuring a Hattifattener peeking out from a cup.
Sterling silver Moomin Hattifatteners In a Cup Charm with clip-on clasp, featuring a Hattifattener peeking out from a cup
Sterling silver Belcher chain bracelet with interlocking links and a personalised Licensed To Charm tag, perfect for adding charms or wearing alone.
Belcher Chain Bracelet (Sterling Silver)

Belcher Chain Bracelet (Sterling Silver)

Regular price £30.00
Sterling silver Moomin Nibling Umbrella Charm with clip-on clasp, featuring a Nibling peeking out from under an umbrella
Handmade Moomin Nibling charm in recycled sterling silver, compatible with all major charm bracelets and necklaces

Moomin Nibling Umbrella Charm (Sterling Silver)

Regular price £39.00
Flat lay of Thingumy & Bob Anchor Charm with polished silver finish, photographed alongside other Moomin jewellery pieces
Moomin Anchor Bob Charm (Sterling Silver)

Moomin Anchor Bob Charm (Sterling Silver)

Regular price £39.00
Sterling silver Moominpappa’s Top Hat Charm with clip-on clasp, inspired by Moominpappa's iconic black top hat.
Handmade Anchor Bob charm in recycled sterling silver, showing Bob’s unique features and seated pose on an anchor

Moominpappa's Top Hat Charm (Sterling Silver)

Regular price £39.00
Gold Moomintroll charm handmade in recycled sterling silver with 18ct gold vermeil
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moomin Moomintroll Charm (18ct Gold Vermeil)

Regular price £49.00
Close-up side view of Little My gold charm sitting in a teapot, showing 3D detail and her iconic topknot, handmade from recycled silver with 18ct gold vermeil
Gold vermeil Little My charm in a teapot, clip-on, handmade for Moomin’s 80th anniversary

Moomin Little My Charm (18ct Gold Vermeil)

Regular price £55.00
Snorkmaiden gold charm with clip-on clasp, inspired by the Moomins, handmade for the 80th anniversary
Moomin Snorkmaiden Charm (18ct Gold Vermeil)

Moomin Snorkmaiden Charm (18ct Gold Vermeil)

Regular price £49.00
18ct Gold Vermeil Belcher Chain Bracelet with Licensed To Charm tag, ideal for layering or adding charms.
Belcher Chain Bracelet (18ct Gold Vermeil)

Belcher Chain Bracelet (18ct Gold Vermeil)

Regular price £40.00
Gold Moomin Hattifattener In a Cup Charm with clip fastening
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.
Gold Moominpappa’s Top Hat Charm with tail and eye detail peeking out
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moominpappa's Top Hat Charm (18ct Gold Vermeil)

Regular price £39.00
Moomin Nibling Umbrella Charm in 18ct gold vermeil with clip fastening
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.
Gold Moomin Snufkin Hat Charm with flower detail and clip fastening
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moomin Snufkin Hat Charm (18ct Gold Vermeil)

Regular price £49.00
Moomin Sailing Boat Charm in gold vermeil with Moomintroll and Snorkmaiden
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moomin Sailing Boat Charm (18ct Gold Vermeil)

Regular price £49.00

Sustainability

Handmade with Heart

Our Moomin charms are more than just jewellery—they are crafted with care for both the stories they represent and the environment we cherish. Handmade in the UK from recycled sterling silver, each charm is a small act of sustainability. We believe in creating beautiful, timeless pieces that reflect the natural world Tove Jansson so lovingly portrayed in her Moomin stories. Join us in celebrating the joy of collecting, while being mindful of our planet’s precious resources.

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The Art of Clipping

Create Your Own Story

The Moomin Charm Collection is designed for you to personalise and tell your own story. With our easy-to-use clip-on clasps, you can effortlessly attach and rearrange your charms on bracelets, necklaces, or chains. Start with one charm that captures your favourite Moomin memory, and watch your collection grow as you add more characters and moments from Moominvalley. Whether it’s Snorkmaiden’s elegance or the mysterious Hattifatteners, each charm adds a new chapter to your jewellery story.

DISCOVER THE ART OF CLIPPING

COLLECTOR’S

Club

Join the Moomin Charm Club

Become part of our Moomin Charm Club and enjoy exclusive benefits, including early access to new releases, special offers, and a chance to be part of our collector’s community. Share your collection, connect with other Moomin fans, and get inspired by the stories they tell with their charms. It’s more than just collecting—it’s about creating lasting memories and celebrating the magic of Moominvalley.

JOIN THE CLUB

EXPLORE THE COLLECTION

Ready to start your Moomin adventure? Explore our full range of collectable Moomin charms, each crafted with love and care. Whether you’re gifting a loved one or adding to your own story, there’s a charm waiting to bring a smile and spark a memory.

Sterling silver Moomin Sailing Boat Charm with clip-on clasp, featuring Moomintroll and Snorkmaiden sitting together in a boat.
Handmade Anchor Bob charm in recycled sterling silver, showing Bob’s unique features and seated pose on an anchor

Moomin Sailing Boat Charm (Sterling Silver)

Regular price £39.00
Sterling silver Moomin Moomintroll Charm with clip-on clasp, featuring Moomintroll’s iconic features
Moomin Moomintroll Charm (Sterling Silver)

Moomin Moomintroll Charm (Sterling Silver)

Regular price £39.00
Moomin Little My Charm (Sterling Silver)
Moomin Little My Charm (Sterling Silver)

Moomin Little My Charm (Sterling Silver)

Regular price £45.00
Sterling silver Snorkmaiden charm with clip-on clasp from Moomin collection
Handmade Snorkmaiden charm in recycled sterling silver, capturing Snorkmaiden’s playful elegance and caring personality.

Moomin Snorkmaiden Charm (Sterling Silver)

Regular price £39.00
Moomin Snufkin Hat Charm (Sterling Silver)
Moomin Snufkin Hat Charm (Sterling Silver)

Moomin Snufkin Hat Charm (Sterling Silver)

Regular price £39.00
Sterling silver Moomin Hattifatteners In a Cup Charm with clip-on clasp, featuring a Hattifattener peeking out from a cup.
Sterling silver Moomin Hattifatteners In a Cup Charm with clip-on clasp, featuring a Hattifattener peeking out from a cup
Sterling silver Belcher chain bracelet with interlocking links and a personalised Licensed To Charm tag, perfect for adding charms or wearing alone.
Belcher Chain Bracelet (Sterling Silver)

Belcher Chain Bracelet (Sterling Silver)

Regular price £30.00
Sterling silver Moomin Nibling Umbrella Charm with clip-on clasp, featuring a Nibling peeking out from under an umbrella
Handmade Moomin Nibling charm in recycled sterling silver, compatible with all major charm bracelets and necklaces

Moomin Nibling Umbrella Charm (Sterling Silver)

Regular price £39.00
Flat lay of Thingumy & Bob Anchor Charm with polished silver finish, photographed alongside other Moomin jewellery pieces
Moomin Anchor Bob Charm (Sterling Silver)

Moomin Anchor Bob Charm (Sterling Silver)

Regular price £39.00
Sterling silver Moominpappa’s Top Hat Charm with clip-on clasp, inspired by Moominpappa's iconic black top hat.
Handmade Anchor Bob charm in recycled sterling silver, showing Bob’s unique features and seated pose on an anchor

Moominpappa's Top Hat Charm (Sterling Silver)

Regular price £39.00
Gold Moomintroll charm handmade in recycled sterling silver with 18ct gold vermeil
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moomin Moomintroll Charm (18ct Gold Vermeil)

Regular price £49.00
Close-up side view of Little My gold charm sitting in a teapot, showing 3D detail and her iconic topknot, handmade from recycled silver with 18ct gold vermeil
Gold vermeil Little My charm in a teapot, clip-on, handmade for Moomin’s 80th anniversary

Moomin Little My Charm (18ct Gold Vermeil)

Regular price £55.00
Snorkmaiden gold charm with clip-on clasp, inspired by the Moomins, handmade for the 80th anniversary
Moomin Snorkmaiden Charm (18ct Gold Vermeil)

Moomin Snorkmaiden Charm (18ct Gold Vermeil)

Regular price £49.00
18ct Gold Vermeil Belcher Chain Bracelet with Licensed To Charm tag, ideal for layering or adding charms.
Belcher Chain Bracelet (18ct Gold Vermeil)

Belcher Chain Bracelet (18ct Gold Vermeil)

Regular price £40.00
Gold Moomin Hattifattener In a Cup Charm with clip fastening
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.
Gold Moominpappa’s Top Hat Charm with tail and eye detail peeking out
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moominpappa's Top Hat Charm (18ct Gold Vermeil)

Regular price £39.00
Moomin Nibling Umbrella Charm in 18ct gold vermeil with clip fastening
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.
Gold Moomin Snufkin Hat Charm with flower detail and clip fastening
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moomin Snufkin Hat Charm (18ct Gold Vermeil)

Regular price £49.00
Moomin Sailing Boat Charm in gold vermeil with Moomintroll and Snorkmaiden
Gold vermeil Nibling in Umbrella charm displayed flat on a plain surface, capturing the elegant lines and rich finish.

Moomin Sailing Boat Charm (18ct Gold Vermeil)

Regular price £49.00

TESTIMONIALS & FAN STORIES

Share Your Moomin Tale

Don’t just take our word for it—hear from fellow Moomin fans who have started their own charm collections. From cherished gifts to meaningful memories, see how our Moomin charms have become part of their stories. Share your own collection on social media with #MoominCharmClub for a chance to be featured.

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Frequently Asked Questions

What is the Moomin Charm Club?

What charms are included in the Moomin Charm Club?

Are the charms compatible with other charm bracelets?

Can I buy the charm bracelet and charms separately?

Is the jewellery officially licensed?

Is the Moomin Charm Club jewellery suitable for gifting?

Where is the jewellery made?