


STEP INTO THE WHIMSICAL WORLD
OF

VALLEY

create your own story with our
collectable Moomin charms
In the enchanting world of Moominvalley, each character and moment tells a unique tale. Our Moomin Charm Collection is designed to bring these stories to life, capturing the essence of Tove Jansson’s beloved characters in beautifully handcrafted charms. From Snufkin’s adventurous spirit to Little My’s playful mischief, each charm is a piece of the magical world we all cherish. Begin your journey by choosing a charm that speaks to you, and build your collection as you uncover more delightful moments from Moominvalley.

COLLECTION STORY
THE MAGIC OF MOOMINVALLEY
In the enchanting world of Moominvalley, each character and moment tells a unique tale. Our Moomin Charm Collection is designed to bring these stories to life, capturing the essence of Tove Jansson’s beloved characters in beautifully handcrafted charms. From Snufkin’s adventurous spirit to Little My’s playful mischief, each charm is a piece of the magical world we all cherish. Begin your journey by choosing a charm that speaks to you, and build your collection as you uncover more delightful moments from Moominvalley.

Sustainability
Handmade with Heart
Our Moomin charms are more than just jewellery—they are crafted with care for both the stories they represent and the environment we cherish. Handmade in the UK from recycled sterling silver, each charm is a small act of sustainability. We believe in creating beautiful, timeless pieces that reflect the natural world Tove Jansson so lovingly portrayed in her Moomin stories. Join us in celebrating the joy of collecting, while being mindful of our planet’s precious resources.

The Art of Clipping
Create Your Own Story
The Moomin Charm Collection is designed for you to personalise and tell your own story. With our easy-to-use clip-on clasps, you can effortlessly attach and rearrange your charms on bracelets, necklaces, or chains. Start with one charm that captures your favourite Moomin memory, and watch your collection grow as you add more characters and moments from Moominvalley. Whether it’s Snorkmaiden’s elegance or the mysterious Hattifatteners, each charm adds a new chapter to your jewellery story.
COLLECTOR’S
Club
Join the Moomin Charm Club
Become part of our Moomin Charm Club and enjoy exclusive benefits, including early access to new releases, special offers, and a chance to be part of our collector’s community. Share your collection, connect with other Moomin fans, and get inspired by the stories they tell with their charms. It’s more than just collecting—it’s about creating lasting memories and celebrating the magic of Moominvalley.

EXPLORE THE COLLECTION
Ready to start your Moomin adventure? Explore our full range of collectable Moomin charms, each crafted with love and care. Whether you’re gifting a loved one or adding to your own story, there’s a charm waiting to bring a smile and spark a memory.
TESTIMONIALS & FAN STORIES
Share Your Moomin Tale
Don’t just take our word for it—hear from fellow Moomin fans who have started their own charm collections. From cherished gifts to meaningful memories, see how our Moomin charms have become part of their stories. Share your own collection on social media with #MoominCharmClub for a chance to be featured.

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Frequently Asked Questions
What is the Moomin Charm Club?
The Moomin Charm Club is a special collection designed for Moomin lovers who want to collect and personalise their own charm bracelet. Each charm celebrates a different character or moment from the Moomin stories, letting you build your own piece of wearable storytelling.
What charms are included in the Moomin Charm Club?
The collection includes beautifully detailed charms such as Moominpappa’s Hat, Snufkin’s Hat, Little My in a Teapot, and many more, all handcrafted in sterling silver and 18ct gold vermeil.
Are the charms compatible with other charm bracelets?
Yes – all Moomin Charm Club pieces are designed to be compatible with most major charm bracelet brands, offering flexibility and versatility for collectors
Can I buy the charm bracelet and charms separately?
Absolutely! You can choose to buy an individual Moomin charm bracelet and then add charms one by one, or purchase a full set if you'd like the complete look.
Is the jewellery officially licensed?
Yes – all pieces in the Moomin Charm Club are officially licensed by Moomin Characters™, ensuring every design is approved and true to the spirit of the original stories.
Is the Moomin Charm Club jewellery suitable for gifting?
Yes – the collection makes a beautiful and meaningful gift for Moomin fans of all ages. Whether it’s a birthday, anniversary, or just because, each charm is a timeless keepsake.
Where is the jewellery made?
All Moomin Charm Club jewellery is handcrafted in the UK by skilled artisans using responsibly sourced, recycled sterling silver and 18ct gold vermeil.



