Live from BLE 2025: Paddington™, Moomins & Future Dreams

Maggie Calmels Oct 08 2025

The Licensed To Charm team are live at Brand Licensing Europe (BLE) 2025, held at London’s iconic ExCeL in the heart of the historic docklands. Every year, BLE brings together the world’s biggest and most beloved brands, characters, and creatives under one roof — and this year is no different. The atmosphere is buzzing with costume parades, product showcases, and plenty of behind-the-scenes conversations about what’s coming next.

The Paddington Bear stand at BLE 2025 featuring a large illustration backdrop, vibrant red walls, a statue of Paddington sitting with his sandwich, and team members in conversation.

We’re here meeting with some of our brilliant licensors, including Moomins and Paddington™, as well as exploring exciting new opportunities. A real highlight of the day was seeing our Paddington™ jewellery featured in the StudioCanal keynote brand presentation, celebrating standout collaborations and meaningful storytelling. Our pieces were also proudly on display at our partner’s stand — a lovely moment for the team who’ve poured so much creativity into bringing these characters to life through jewellery. 🧸✨

A presentation slide from the StudioCanal Kids & Family keynote at BLE 2025 highlighting Paddington collaborations, including Licensed To Charm Paddington jewellery, Skinnydip fashion, and Dr PawPaw products.

Alongside these meetings, we’re also scouting for the next wave of licensed characters to join the Licensed To Charm family. We’re always on the lookout for partnerships that balance nostalgia, storytelling, and design potential. One name that’s already generating a lot of excitement is Bagpuss, a true British classic that’s hotly tipped as a future contender.

Bagpuss the pink and cream striped cat sitting and waving, alongside a display of vintage Bagpuss toys and books — celebrating this classic British children’s character.

We’re also considering bringing back some old favourites with a refreshed twist — think Pusheen, Hello Kitty, and other timeless icons that have captured hearts for generations. These are the kinds of collaborations that fit perfectly with our mission: creating beautifully handmade jewellery inspired by the stories people love.

Hello Kitty and Pusheen smiling together under a pastel rainbow, both wearing matching pink bows — a playful and nostalgic image of two beloved characters.

And of course, it’s not all about newness — it’s about doing things the right way. All of our jewellery is officially licensed, lovingly handmade in the UK, and crafted with incredible attention to detail. Each collection is designed to be collectible, giftable, and a little piece of character magic you can wear every day.

We can’t wait to see where these conversations lead and what new adventures lie ahead. ✨

Keep following along for more behind-the-scenes updates from BLE 2025 — and if you have a favourite character you’d love to see turned into jewellery, let us know in the comments! 👇