Privacy Policy

Privacy Policy

We at Licensed To Charm care about your privacy and want to be clear about how we collect, use, and protect your information. This policy explains what personal data we collect when you visit or make a purchase from our website, how we use it, and your rights under data protection law (including UK GDPR).

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Personal Information We Collect

When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

We collect the following types of data:

  • Contact details – name, email, phone number, postal address
  • Order information – billing and shipping address, payment details, products purchased
  • Account information – if you choose to create an account with us
  • Marketing preferences – e.g. whether you’ve opted in to receive marketing emails/SMS
  • Device and browsing information – IP address, browser type, pages viewed, clicks, time spent, cookies and similar technologies
  • Any other information you choose to share – for example, if you contact us directly or leave a product review

2. How We Collect Information

We collect information in several ways:

  • Directly from you when you place an order, create an account, sign up for our newsletter, or get in touch with us.
  • Through pop-ups, overlays, and sign-up forms across our website (powered by our personalisation platform, Salesfire).
  • Via the footer newsletter sign-up and at checkout.
  • Using cookies and similar technologies to track browsing behaviour and site activity.
  • When you browse anonymously and later enter your email, our system may associate previous browsing behaviour with your email to personalise your experience.

3. How We Use Your Personal Information

We use the personal information we collect to:

  • Process and fulfil your orders
  • Provide customer support
  • Communicate with you about your orders and account
  • Send marketing communications if you’ve opted in
  • Show relevant product recommendations, pop-ups, and special offers
  • Personalise your browsing experience
  • Improve our website, products, and marketing activities

We do not sell your personal information to third parties.

4. Profiling & Personalisation

To give you a more relevant shopping experience, we use behavioural data (e.g. pages viewed, clicks, time on site) together with the information you provide (e.g. your email) to build a profile of your interests.

In some cases, our personalisation system may link multiple email addresses or browsing sessions to the same profile. This helps us recognise you across different visits or devices and deliver a smoother experience (e.g. remembering what you browsed if you sign up later).

You have the right to object to profiling or linking at any time (see “Your Rights” below).

5. Cookies & Tracking Technologies

Like most websites, we use cookies and similar technologies to:

  • Keep the site secure and functioning properly
  • Analyse how visitors use the site
  • Personalise content and offers
  • Link browsing activity to identifiers (like your email) to send relevant marketing communications

You can manage or disable cookies through your browser settings at any time. Disabling cookies may affect how the site functions for you.

6. Sharing Your Personal Information

We share your personal information with trusted third parties to help us run our business, such as:

  • Fulfilment and delivery partners who help us process and dispatch your orders
  • IT, hosting, and service providers who keep our site running smoothly
  • Marketing and personalisation platforms (such as Salesfire) who help us deliver relevant content and communications

These partners act strictly on our instructions and are not permitted to use your data for their own purposes.

7. Salesfire

We use Salesfire Ltd, a trusted third-party platform, for:

  • On-site pop-ups and overlays
  • Newsletter and data capture
  • Behavioural tracking and product recommendations
  • Triggered email/SMS marketing
  • Personalised experiences based on browsing behaviour

Salesfire collects information such as your email, browsing activity, device data, and marketing preferences.

If you unsubscribe, we ensure your preferences are respected. If you later re-enter your email on our site, Salesfire may recreate your profile using your last known marketing preference (e.g. unsubscribed), so you won’t receive unwanted messages.

8. Data Retention & Deletion

We keep your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

  • Orders & accounts: retained as required for legal, tax, and business purposes.
  • Marketing data: kept until you unsubscribe or ask us to delete it.
  • Browsing data: kept as needed for personalisation, then anonymised.

If you ask us to delete your data, we will remove your profile from our systems. However, if you later enter the same email on our site, some platforms may recreate your profile using your previous marketing preferences (e.g. unsubscribed). We are working with our providers to make deletion more permanent in future updates.

9. Your Rights

Under data protection laws, you have the right to:

  • Access the personal data we hold about you
  • Request corrections to inaccurate data
  • Request the erasure of your data (“right to be forgotten”)
  • Restrict or object to certain processing activities
  • Receive a copy of your data in a portable format
  • Object to profiling or linking of your activity across emails or devices

To exercise your rights, please contact us at help@licensedtocharm.com. We will respond in accordance with applicable legal timeframes.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we handle personal data or to comply with legal requirements. The latest version will always be published on this page.

11. Contact Us

If you have any questions about this policy or how we handle your data, please contact us at:
📧 help@licensedtocharm.com
United Kingdom