NEW IN Seashore Collection

NEW IN Seashore Collection

Bring yourself closer to nature with the new, simply beautiful Seashore collection by Licensed To Charm. Inspired by the wonderful natural environment of the coastline, the first pieces in the collection comprise a series of pebbles based on originals foraged from the beach. 

Collection details

The collection is based around three pebbles - small, medium, and large -  each cast from an original pebble selected for its smooth shape and wave-worn surface. All sizes are available in a soft sateen finish, in both silver and gold vermeil, making them subtly reflective and highly tactile. 

Buy them as pendants to add to a favourite chain or as ready-to-wear necklaces paired with a complimentary fine curb chain. The small pebble also features as a charm to provide the finishing touch to a figaro chainring and toggle bracelet, and on minimal earring wires to create lovely drop earrings. 


The seaside is very close to the founder, Maggie Calmels’s heart, and the pebbles were collected from a wild and wonderful beach near the family’s East Sussex clifftop cottage. Childhood years spent beachcombing and collecting everything from discarded shells and seabird feathers to driftwood and sea glass led to an enduring interest in nature and the conservation of our magnificent coastal heritage.

Those childhood finds inspired a love of individual things, formed naturally, and so the second wave of items in the collection, available from November includes a series of rough-hewn beads, gemstone chips, natural pearls, coral, and sea glass, all transformed into charms held on hand-tied silver and gold vermeil wire. These fit perfectly with the natural pebble shapes and offer endless styling possibilities.

Then to continue the natural theme, in the New Year, we’ll be adding silver and gold vermeil charms including creatures found in rockpools, shells, and coastal flora and fauna, all cast from hand-formed wax carvings.

Get the Seaside look

The Seashore collection is classic and elegant when worn alone, and can be enhanced and personalised with gemstones and charms, and layered up for a bohemian feminine aesthetic. So whether you love the wildness of a remote shoreline, the soft sand of a tropical island, or the pebbles on Brighton beach, seaside style is an all-year-round favourite.

Give your look an update with our pebble pendants and keep a little bit of the Seaside with you all year round… 

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Licensed To Charm is pleased to announce the launch of the official Pusheen jewellery collection now in Gold Vermeil, inspired by the beloved character and her favourite snacks, Pusheen! Our official classic Pusheen collection is now available in our delightful golden hue, perfect for gold-toned jewellery fans. 

The full collection is available as ready-to-wear pieces will also become available worldwide via selected e-commerce partners and retail outlets. The jewellery Pusheen collection features a beautiful selection of ready-to-wear items. Included is an adorable charm necklace with Pusheen as well as delightful Pizza and Donut pendants inspired by her favorite snacks! All 3 designs are available as necklace sets, or individual charms that can be added to existing jewellery pieces in a beautiful golden hue, handcrafted from Sterling Silver with a Gold Vermeil finish. 

Our Golden charms are perfect for autumnal looks, worn over deep jewel colours. Pair the Charms together; layer the Pusheen charm with the Donut to create your own adorable pieces. Wear them over your favourite dress or add some sparkle to casual days - however you prefer to wear your jewellery, the Gold Collection looks great dressed up or down. 

Share your looks on social media by tagging us @licensedtocharm @pusheen and #PusheenXLTC