Celebrate Moomin's Day with Timeless Charms and Jewellery

Every year on August 9th, Moomin fans worldwide come together to celebrate Moomin's Day, a special occasion marking the birthday of Tove Jansson, the creator of the beloved Moomins. The tradition began in 2005 in Japan, initially to celebrate the 60th anniversary of the first Moomin story. Today, Moomin's Day is not about grand gestures, but about the little joys of life — whether it’s a peaceful walk in nature, a cozy morning with pancakes, or diving into your favourite Moomin book. It’s a day to celebrate the world that Tove Jansson so beautifully created and to reflect on the whimsical magic of Moominvalley. 🌿✨

Collect and Celebrate with Moomin Charms

To mark this heartwarming day, why not collect and celebrate with Moomin Story Charms? Our collection is filled with iconic characters, from the brave Moomintroll to the adventurous Snufkin. Each charm tells a unique story and adds a sprinkle of Moomin magic to your jewellery collection. Whether you add them to a charm bracelet or a necklace, these pieces are a perfect way to carry the spirit of Moominvalley wherever you go. 🌼

Adorn Yourself with Moomin Jewellery

If you're looking to wear your Moomin love a little closer, our Moomin jewellery pieces are a delightful way to do just that. From elegant earrings to intricate necklaces and bracelets, each piece in our collection is inspired by the endearing characters we’ve grown to love. Choose from playful Little My, thoughtful Moominpappa, or serene Snorkmaiden, and celebrate the enchanting world of Moomins in your own personal style. 🌟

Special Offer: Summer Festival Promo

To make this Moomin’s Day even more magical, we’re offering a Summer Festival Promo — Buy 2, Save 15%, Buy 3, Save 25% or Buy 4, Save 30% 🎉 It’s the perfect time to treat yourself or gift someone special with a beautiful piece from our Moomins™ Collection.

Explore the Collection

Ready to add a bit of Moomin magic to your collection? Explore our full Moomins™ Jewellery Collection, featuring charms, earrings, necklaces, and bracelets that capture the charm of Moominvalley and bring the whimsy of these beloved characters to life. Whether you’re celebrating Moomin’s Day or just embracing the joy of Moomin magic, we’ve got something for every fan! 🌸

With love,
Maggie x