70 Years of Miffy: A Birthday Celebration Through Jewellery

Maggie Calmels Jun 12 2025

This year marks a very special milestone — our favourite little bunny, Miffy, turns 70! Created in 1955 by Dutch artist and author Dick Bruna, Miffy (or Nijntje, as she's known in Dutch) has captured hearts around the world with her simple lines, soft charm, and timeless sense of wonder.

To celebrate seven decades of Miffy magic, we’ve brought together some of our most beloved pieces from the officially licensed Miffy jewellery collection — each one inspired by Bruna’s original illustrations, and lovingly handmade in the UK from recycled sterling silver.

🐰 Miffy Earrings – A Fan Favourite, Now Bigger!

Let’s start with the earrings that everyone’s been talking about. Our Mini Miffy Head Stud Earrings have been one of our all-time bestsellers — adored for their tiny size, sweet design, and everyday wearability.

By popular request, we’ve created a brand-new Large Head Stud version just in time for her 70th birthday! They’re perfect for fans who want to make a little more of a Miffy statement — still cute, still classic, just a bit bolder.

📖 Miffy Head Necklace – Inspired by Storytime Moments

This necklace is close to our hearts. Inspired by Miffy’s love for stories (and ours too!), the Miffy Head Necklace captures her silhouette — a reminder of how many of us first met her, through the pages of Dick Bruna’s books.

A perfect gift for book lovers, teachers, and childhood memory collectors alike.

🕊️ Leaping Rabbit Necklace – A Symbol of Joy and Motion

While Miffy is technically a bunny, we couldn't resist designing a Leaping Rabbit Necklace in tribute to her playful, bouncy spirit. This elegant piece shows a rabbit mid-leap, symbolising energy, freedom, and that unmistakable Miffy joy.

It’s a beautifully minimal design that nods to her silhouette without being too literal — a subtle favourite for adults who still adore their childhood icon.

💍 Miffy Rings – Small Details, Big Love

Our Miffy Daisy Adjustable Ring and Miffy Head Ring are sweet little pieces that let you carry Miffy with you every day. Inspired by Dick Bruna’s illustrations of Miffy in the garden, the daisy ring pairs Miffy’s face with her favourite flower, while the Miffy head ring keeps things simple and timeless.

These rings are adjustable, making them ideal gifts — no need to guess a size — and they're perfect for stacking with other pieces from the collection.

💛 Handmade With Love (And a Lot of Nostalgia)

Every piece in the Miffy collection is handcrafted using recycled sterling silver and comes presented in beautiful Miffy-branded packaging — ready to gift, collect, or treasure forever.

Whether you’ve been a Miffy fan for 70 years or just discovered her magic, our jewellery lets you carry a little piece of childhood joy wherever you go.