International Women’s Day: Celebrating Creativity, Storytelling and the Women Behind the Jewellery

Every piece of jewellery tells a story.

Sometimes it’s a memory, sometimes it’s a favourite character, and sometimes it’s a reminder of the creativity and courage that inspire us.

This International Women’s Day, we celebrate the women who inspire creativity, courage and individuality — artists, storytellers, creators and sometimes even mischievous little characters.

At Licensed To Charm, storytelling has always been at the heart of everything we do.

Our collections celebrate the characters, films, books and artists that have shaped generations. From beloved childhood icons to legendary cultural figures, each piece of jewellery connects fans with the stories they love most.

One of the most powerful sources of inspiration for us is the extraordinary artist Frida Kahlo.

Our Frida Kahlo jewellery collection honours one of the most iconic female artists in history — a woman who turned her life, culture and identity into powerful works of art. Through colour, symbolism and fearless self-expression, Frida created work that continues to inspire creativity and individuality across the world.

Frida reminds us to be bold, expressive and unapologetically ourselves.

But behind every jewellery collection is also a story much closer to home.

Licensed To Charm was established in 2018 by founder Maggie Calmels, whose lifelong love of jewellery began with a charm bracelet she received as a child.

Each charm she collected marked a moment in time — a tiny Piscean fish, a little Scottie dog, and other miniature treasures that represented memories, milestones and personality.

Those small charms held enormous meaning.

Licensed To Charm was created to recreate that magic for others — jewellery that feels personal, joyful and nostalgic. Today our handmade sterling silver charms, necklaces and bracelets are designed to become meaningful keepsakes, connecting people to the stories, characters and memories they love most.

From iconic artists like Frida Kahlo to beloved characters from film and literature, every Licensed To Charm piece celebrates storytelling through jewellery.

But it is also about celebrating the people behind the scenes.

From the creative team developing new designs to the makers crafting each piece, women play a vital role in bringing these collections to life.

This International Women’s Day, we celebrate women leading with heart, courage and conviction.

We invite you to celebrate with jewellery that reflects their spirit. Whether you’re gifting yourself or the remarkable women in your life, let each piece — from sterling silver charm bracelets to meaningful necklaces — be a reminder of the strength, passion and creativity that women bring to the world every day.

Because sometimes the smallest piece of jewellery can carry the biggest story.