Sterling silver jewellery is designed to be worn, loved and lived in.

From your favourite everyday necklace to a charm bracelet filled with meaning, these pieces become part of your story — which is exactly why looking after them matters.

The good news? Caring for your solid sterling silver 925 jewellery is simple.

With just a few easy habits, your charms, necklaces and bracelets can stay bright, beautiful and wearable for years to come.

Whether you’re new to sterling silver or building your collection, this guide will help you keep your jewellery looking its best.

What Is Sterling Silver 925?

Before we get into care, it helps to understand what you’re wearing.

Sterling silver 925 jewellery is made from 92.5% pure silver, blended with a small amount of other metals to make it strong enough for everyday wear.

At Licensed To Charm, all our pieces are crafted using solid sterling silver 925, meaning:

✔ durable
✔ long-lasting
✔ suitable for daily wear
✔ easy to maintain

Unlike plated jewellery, sterling silver doesn’t wear away — it can always be cleaned and restored.

Explore our sterling silver jewellery collection to discover pieces designed to last.

Why Sterling Silver Tarnishes (And Why It’s Normal)

If your silver ever looks slightly darker or dull, don’t panic — this is completely normal.

Sterling silver reacts naturally with:

• air
• moisture
• perfumes and lotions
• everyday wear

This reaction is called tarnishing, and it’s not damage — just a surface change.

The best part?

It’s completely reversible.

With a quick clean, your jewellery will return to its original shine.

Daily Habits to Keep Your Jewellery Looking New

The easiest way to care for your jewellery is simply how you wear it day to day.

A few small habits make a big difference:

✔ Put jewellery on last

Apply perfume, moisturiser and makeup before putting on your jewellery.

✔ Remove before water exposure

Take off your pieces before:
• showering
• swimming
• exercising

✔ Avoid harsh chemicals

Cleaning products and chlorine can dull the finish over time.

✔ Wear it often

Believe it or not, wearing your silver helps keep it clean — natural oils from your skin slow tarnishing.

How to Clean Sterling Silver Jewellery

Cleaning your jewellery doesn’t need to be complicated.

For everyday cleaning:

Use a soft polishing cloth to gently remove tarnish and restore shine.

For a deeper clean:

1. Mix warm water with a small amount of mild soap
2. Gently clean with a soft brush or cloth
3. Rinse thoroughly
4. Dry completely with a soft cloth

Avoid anything abrasive — sterling silver is durable, but gentle care keeps it looking its best.

How to Store Your Sterling Silver Charms

Storage is one of the most important parts of jewellery care.

To prevent tarnishing:

• store in a jewellery box or pouch
• keep pieces dry
• avoid leaving jewellery out in open air
• separate items to prevent scratching

At Licensed To Charm, every piece arrives in a gift box, perfect for safe storage when not being worn.

Caring for Charm Jewellery

Charm jewellery deserves a little extra attention — especially as your collection grows.

Whether you wear your charms on a bracelet or necklace:

• check clasps regularly
• avoid overloading chains
• clean between small details carefully

Each charm tells a story, so keeping them in good condition means those stories last.

Discover our character charm jewellery collection and build your own story.

Sterling Silver vs Gold Vermeil Care

If your collection includes both metals, it’s good to know the difference.

Sterling Silver:

• can be polished regularly
• fully restorable
• perfect for everyday wear

Gold Vermeil:

• has a thick layer of 18ct gold over silver
• should be cleaned gently
• avoid excessive rubbing or polishing

Both are designed to last — just with slightly different care.

Keeping Your Jewellery Ready for Gifting

Sterling silver jewellery is one of the most popular choices for:

• birthdays
• Mother’s Day
• anniversaries
• meaningful gifts

Keeping your jewellery clean and well cared for means it’s always ready to gift — or pass on as a keepsake.

Jewellery That Lasts a Lifetime

One of the reasons people love sterling silver jewellery is because it doesn’t follow trends.

It becomes part of your everyday.

With the right care, your jewellery won’t just last — it will stay just as wearable and meaningful as the day you first put it on.

Discover Sterling Silver Jewellery at Licensed To Charm

At Licensed To Charm, our jewellery is designed to be worn every day and treasured long-term.

Each piece is:

✔ crafted from solid sterling silver 925
✔ officially licensed
✔ handmade in the UK
✔ designed to last

Whether you’re building your collection or choosing a gift, these are pieces made to stay with you.

Explore our sterling silver jewellery collections today

Frequently Asked Questions

How often should I clean my sterling silver jewellery?

Light cleaning every few wears is ideal, with a deeper clean every few weeks depending on use.

Can I wear sterling silver jewellery every day?

Yes — sterling silver is perfect for everyday wear, as long as it’s cared for properly.

Why does sterling silver tarnish?

Tarnishing happens naturally when silver reacts with air and moisture — it’s normal and easily cleaned.

Can tarnished silver be restored?

Yes — sterling silver can always be polished back to its original shine.

Is sterling silver suitable for sensitive skin?

Yes — sterling silver 925 is generally safe and comfortable for most skin types.