Happy Birthday, Miffy: The Stories Behind Our Miffy Jewellery Collection
Happy Birthday, Miffy: The Stories Behind Our Miffy Jewellery Collection
There are some characters who never quite leave us.
They begin in picture books, bedtime stories and small childhood moments — then, somehow, they stay. For so many people, Miffy is one of those characters.
Simple, gentle and full of heart, Miffy’s world has always had a quiet kind of magic. A moonlit sky. A favourite flower. A snowy day wrapped up warm. A familiar little face that can take us straight back to the stories we loved most.
To celebrate Miffy’s birthday, we wanted to share the story behind some of our favourite officially licensed Miffy jewellery pieces — and the little moments from Dick Bruna’s world that inspired them.
A little piece of childhood magic
Our Miffy jewellery is made for the fans who still feel something when they see that familiar rabbit silhouette.
Each piece is designed to be wearable, giftable and collectable, while staying true to the simple, joyful charm of Miffy. From sterling silver keepsakes to glowing 18ct gold vermeil designs, every piece is handmade in the UK and created with the kind of detail that makes it feel special from the moment it is opened.
For Miffy’s birthday, we are celebrating with a little treat:
Buy 2, Save 20% across the Miffy collection.
Whether you are choosing a gift for someone special, pairing a necklace with earrings, or finally treating yourself to a favourite, it is the perfect excuse to bring a little Miffy magic home.
Miffy & The Moon: A little bedtime-story wonder
There is something especially lovely about Miffy beneath the moon.
Our Miffy & The Moon jewellery captures her sitting peacefully on a crescent moon — a tiny reminder of bedtime stories, dreams and those quiet moments just before sleep.
The piece feels like it belongs in the softer side of Miffy’s world: moonlit skies, gentle imagination and the feeling that anything is possible when you close your eyes. The textured crescent moon contrasts beautifully with Miffy’s polished finish, creating a design that feels delicate, nostalgic and full of warmth.
It is a piece for dreamers, collectors and anyone who still loves the comfort of a favourite childhood story.
Miffy in her daisy dress: A flower for every day
Flowers have always brought such joy to Miffy’s world, so her daisy dress feels especially fitting.
Our Miffy Daisy Dress jewellery celebrates that cheerful, instantly recognisable look — Miffy standing proudly in her little floral dress, ready for an ordinary day made a bit more special.
There is something wonderfully simple about this design. It is not loud or complicated; it is just Miffy, a flower and a tiny reminder that small things can make us happy.
Available as necklaces and clip-on charms, the daisy dress designs are perfect for building your own Miffy story. Wear one alone for a subtle nod to a favourite character, or add it to a bracelet or necklace alongside other Miffy charms.
For anyone whose favourite flower is a daisy, this may just be the sweetest piece in the collection.
Shop Miffy Daisy Dress Jewellery →
Winter Miffy: Inspired by snowy adventures
Winter Miffy takes us straight to those crisp, magical days when the world feels quieter under a blanket of snow.
Wrapped in her cosy coat and scarf, this design is inspired by Miffy’s winter adventures and the timeless charm of Miffy in the Snow. It captures the feeling of getting ready to head outside, cheeks rosy from the cold, with snowy fun waiting just beyond the door.
Our Winter Miffy Necklace keeps that cosy storybook feeling close. Every tiny detail — from the coat buttons to the folds in her scarf — is carefully captured in sterling silver or 18ct gold vermeil.
It is a lovely choice for winter birthdays, Christmas gifting or anyone who feels most at home in the colder months.
Classic Miffy: The one we all know and love
Sometimes, the simplest designs hold the most meaning.
Our classic Miffy jewellery celebrates her iconic face and unmistakable silhouette. There is no need for lots of colour or detail — just those familiar little eyes, cross-shaped mouth and long ears that generations of fans know instantly.
These pieces are designed as everyday keepsakes. A Miffy head pendant, a pair of earrings or a clip-on charm can be a small, personal way to carry a much-loved character with you.
They are also beautiful first pieces for someone beginning their Miffy collection.
Shop Classic Miffy Jewellery →
Jewellery that tells your story
The loveliest thing about character jewellery is that it never only belongs to one story.
For one person, Miffy & The Moon might remind them of bedtime reading with their mum. For someone else, Winter Miffy might bring back memories of snowy walks and Christmas mornings. A daisy dress charm might simply make them smile every time they look down at their wrist.
That is what we love most about this collection.
It is not just about jewellery. It is about tiny pieces of childhood magic, made to be worn in grown-up life.
Celebrate Miffy’s birthday with us
To celebrate Miffy’s birthday, enjoy:
Buy 2, Save 20% across the Miffy collection
The offer is applied automatically at checkout and is the perfect chance to pair a necklace with earrings, start a charm bracelet or choose two favourites to gift.
Offer ends 2nd July 2026. T&Cs apply.
