Welcome to licensed to charm
Licensed to Charm is a designer and maker of quirky collectable jewellery full of character, unique and authentic. Everything is designed and made in the UK, prioritising sustainability by using recycled Sterling Silver and locally made recyclable packaging.
Founded in 2012, the business was initially a small family-run workshop and boutique in Battersea, creating and making everything on-site. Today the business is still run from Battersea and with the creative team spread across the UK from Belfast to Birmingham.
Products for Sale
That's why we strive to offer a diverse range of products that cater to all styles.
We pride ourselves on creating great products and experiences with our valued customers.
Partner with brands that share our values, striving to protect our environment.
Why Choose Us
In 2018 Founder and Creative Director Maggie Calmels had the idea to develop licensed jewellery collections to recreate favourite characters and objects with a special place in people’s memories as collectable jewellery.
The first brands to come on board were a trio of British Classics: The Beano, featuring much-loved comic characters Dennis the Menace, Gnasher and the Beano gang; Aardman Animations with Wallace and Gromit and Shaun the Sheep; and Watership Down, a moving countryside story with unforgettable rabbit heroes.
We’ve also had worldwide success with our first Fantasy film collection featuring the unforgettable characters from Jim Henson’s movie Labyrinth, which has become a cult classic beloved by fans of both Henson and the film’s leading man, David Bowie, who is the Goblin King.
We continue to seek new opportunities with brands that share our values and design ethos and contain characters and themes to immortalise in silver and gold vermeil. Unlike our licences, our jewellery is made to last forever, and we hope our buyers will continue to enjoy their pieces long after we’ve stopped producing them.
Our products are made in the UK using highly skilled artisans in the established jewellery trade in London and Birmingham. The figurative components use the traditional lost-wax casting process with many stages. Once a master and mould have been made, every item is cast first in wax. The waxes are attached on sprues to a ‘tree’, which goes into an investment plaster cast which hardens and sets around it. Molten metal is then poured into the cast.